We’re excited to announce the launch of the new RMS brand and website.
This year, we have undergone significant change, specifically with the official launch of our revolutionary resource management platform, flex. We therefore decided that it was a perfect time for a refresh of our brand and a re-design of our website, as we look forward to embracing this new era of technology.
Working closely with the team at UpriseVSI, our long standing creative and technology partner, we set out to create a new logo and brand identity that would position RMS as a modern, forward thinking company with both people and technology at the heart of what we do.
What's New?
Our logo has been softened and refined with rounded edges and a new contemporary font chosen for our name. Whilst we have retained green as our brand colour, the full colour palette has been refreshed with a new, more vibrant green, complemented by a navy blue and light turquoise as secondary colours.
Our long-standing tagline ‘The Retail People’ continues to represent what we are about and therefore sits nicely as part of the logo. We’ve also designed a series of illustrative RMS characters to represent our people and these are used across our website and marketing materials.
As a technology focused and innovative company, we needed a new website which communicated our positioning as well as showcasing our capabilities and examples of the work that we have done for our retail partners. With a key focus on UX, the new website allows visitors to quickly and easily find the information that they are looking for on any device from a desktop PC to a mobile phone and tablet.
Using a mixture of illustration, iconography, imagery and content, the website communicates exactly what RMS are about and what we do for our clients. It also provides details of our history, case studies showing the important work that we do for our retail partners and a profile of our team. There’s even a brand video which gives a good overview of our company.
So, as we move into 2020, we’re looking forward to officially rolling out our new brand and website to our retail partners, our staff and to retailers looking for a partner to help them maximise their sales.
Take a tour of our new website
